Master’s Educational Program of International Marketing

About Program

A bachelor or a person holding equivalent academic degree in any direction/specialty is entitled to enroll for the Master Educational Program of International Marketing on the basis of results of General Master’s Examinations and examinations and tests conducted in the University.
The grounds for obtainment of the status of a student of Master’s Educational Program are the results of General Master’s Exams conducted by the National Center of Examinations, internal exams in specialty and English language test taken at the University. A person submitting a certificate certifying knowledge of English at B2 level is released from taking English test. Upon decision of the University a student may be interviewed instead of taking exam in specialty.

Upon obtainment of the status of a student of Caucasus International University a person is obliged to submit to the university a document certifying Bachelor’s or its equivalent degree while a person being on file for military service in line with the applicable legislation shall submit a document confirming that a person is on file for military service.

Enrollment for the Master’s Educational Program of International Marketing via academic mobility is permitted twice a year within the term established by the Ministry of Education and Science of Georgia with observation of obligatory procedures and rules determined by the University. Enrollment for the Master’s Educational Program or enrollment by means of transfer from acknowledged higher education institution of a foreign country is accomplished on the basis of decision of the Ministry of Education and Science of Georgia. 

Curriculum

Curriculum of International Marketing:

1. International trade law
2. International business - environment, operations
3. International brand management
4. Customer behavior in international markets
5. Analysis of international economic indexes 
6. Analysis of International trade regimes and competitiveness
7. Strategic international marketing communications
8. Business planning according marketing priorities
9. Company Marketing Audit
10. Technical and Fundamental Analysis of Exchange Markets

The following teaching methods will be used in the course of implementation of the program:
• Bookwork method;
• Verbal – spoken method;
• Presentation and demonstration method;
• Written work method;
• Method of carrying out discussions/debates;
• Individual and group work method;
• Cooperative teaching;
• Role plays;
• Problem based learning;
• Explanatory method;
• Case study;
• Electronic learning method;
• Brainstorming;
• Studying methods of empirical research by action oriented teaching method;
• Experience-based teaching method;
• Co-participation teaching method.

Fees

CIU standard fee For International students:

Tution Fees is 9,500 Gel (3500 $ approximately)