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Algebra University College offers to the next generation of its students a possibility to study in English on validated undergraduate study programmes in the fields of computing, design and management and a unique chance to receive a dual degree from AUC and Goldsmiths, University of London.
We live in a time inspired by technology which presents us with new challenges and requires new ways of dealing with increasingly complex problems. Of course, these challenges need to be understood and adopted on a daily basis. specialist graduate professional study programme creative market communications management prepares you exactly for this kind of situations. The knowledge you will acquire will help you become a part of a digitally transformed world, where only constant commitment to innovation ensures success. Managing teams composed of a wide variety of experts and managing your own business are just some of the skills you will learn and adopt in this study programme. Today, technology is a requirement for business success, but technology is nothing without the people who understand and develop it. We want to show you the importance of technology in today’s business environment, but also teach you how to manage people who use this technology. In addition, you will gain insight how to understand and communicate with those who need to become fond of the products and services managed by yourself in order to buy them and remain faithful to them. Our task is to show you how to start, manage, evaluate and finalize the most demanding projects across a wide variety of industries. We believe that, at the end of the study programme, you will be able to manage marketing campaigns and make important business decisions.
WHAT YOU WILL LEARN:
The two-year Creative Market Communications Management study programme course will introduce you to knowledge and skills necessary for success in the increasingly complex world of design and marketing communications. Many people think they know how to communicate, but a few know how to communicate successfully and – effectively. Our study programme will prepare you for a career of a successful and efficient designer; a member or a leader of creative teams in advertising or in any other industry. The study programme is designed through the interaction of the latest artistic, social and technological knowledge. We believe that only such a broad and comparative approach can be the basis for a successful career in the world of design and market communications.
INTEGRATED MARKETING COMMUNICATION AND MARKET TRENDS
Mastering integrated marketing communication and its managing processes. Complete understanding of all elements of the marketing mix and their correlation. Understanding changes and trends in international socio-economic relations, ability of synergy adjustments and finding optimal communication solutions.
IDEA MANAGEMENT IN MARKET COMMUNICATIONS
Understanding the processes of generating a “big idea” – a complex creative tool that through the interaction of emotional and rational stimuli provokes the potential consumer and leads to a moment of enthusiasm for a particular service or product. Communication platforms are the initiator and support of every successful brand.
CREATIVE METHODS AND TECHNIQUES IN MARKET COMMUNICATIONS
Creativity and design that are not effective are not commercially useful. The expectations of the client/customer of a particular design should be recognized and interpreted. The balance between market expectations and creative processes is a precondition for successful communication. Through this course you will learn how to be creative and “yourself” in demanding, market-conditioned and unpredictable circumstances.
CONSUMER BEHAVIOUR
Learn how to understand the behaviour of consumers in increasingly complex conditions of the fourth industrial revolution. The usual consumer segmentation and “persona” recognition is no longer good enough today. The consumer can be found in the most unexpected places, in the digital space that runs out of control, changes and goes through everyday transformations. The “things to be done” concept as a way of understanding consumer behavior is increasingly replaced by traditional demographic bases for market segmentation.
BRANDING – CORPORATE IDENTITY
Understanding the brand and its significance is one of the crucial conditions for survival in the market game which is strongly linked to design. By acquiring knowledge about creating relationships between products and consumers, we gain insight into human desires,needs, motives, expectations, perceptions and rational and irrational impulses that condition our experience of a particular brand.
PROCESS MANAGEMENT IN MARKET COMMUNICATIONS
Learn about the importance of managing the processes of designing and creating market communications as well as about the problems
and necessities of an organized, procedural way of organizing work. Consider thoroughly the analytical, procedural model of optimization and documentation of business processes.
ADVANCED PRESENTATION SKILLS
Presentation skills are often a crucial tool for the success of a project. Many ideas would never have become successful projects without the knowledge of presentation techniques and without a good command of professional terminology.
BUSINESS ETHICS IN MARKET COMMUNICATIONS
Adopt the knowledge of fundamental concepts in the field of ethics, especially in the context of the business world. Learn to differentiate the conceptual categories of ethics, morals, descriptive ethics, casuistry and business ethics. In short, learn how to do business the right way
TUITION FEE :
All study programmes are validated by Goldsmiths, University of London. Upon completion of the study programme, students will earn double degrees awarded by Algebra University College and Goldsmiths, University of London.
The tuition fee depends on the chosen model of payment listed in the table below.
Tuition fee for the enrolment in the first year of undergraduate studies depends on the chosen model of payment.The administrative fee for international students is 255 EUR (non-refundable). It includes the academic recognition procedure of students’ previous education and the costs of entrance exams.
Annual tuition fee before the start of each academic year is approx. 7.110 EUR (7650 USD)
** Tuition fee, besides ECTS points, can include additional items regulated by the Agreement signed between the University and the student. The tuition fee is payable in Croatian kuna (HRK). A separate invoice pro forma will be provided upon successful completion of the admission. All prices on this page are approximate values in EUR.
The annual tuition fee includes 60 ECTS points.
Tuition fee for the enrolment in the second and third year is regulated in the same manner as the tuition fee for the enrolment in the first year.
Courses that students retake or enrol additionally are to be added to the basic annual tuition fee.
The price of each course is calculated by the formula: number of ECTS points for the course X price of 1 ECTS point in the chosen payment method = price of the course.
** Tuition fee, besides ECTS points, can include additional items regulated by the Agreement signed between the University and the student. The tuition fee is payable in Croatian kuna (HRK). A separate invoice pro forma will be provided upon successful completion of the admission. All prices on this page are approximate values in EUR.